AI visibility snapshot
Contemporary luxury handbags, $300–$1,500 · 20 shopper questions, none naming a brand
AI already knows and recommends Polène. But the pages AI reads when it searches mostly leave Polène out, and those pages increasingly write the answer.
Top bar: share of the 20 questions where the model named Polène unprompted. Bottom bar: share of the most-cited retrieval pages that list Polène, weighted by how often each page came up.
An independent Share of Desire snapshot built from public AI answers and search results. Polène did not commission or review it.
What AI says from memory
Share of the 20 questions where each brand was named.
Missed: “What's the best investment handbag that isn't Chanel or Hermes?” Average position when named: 3.32.
What AI reads when it searches
Number of the 12 most-cited pages each brand appears on.
Where Polène is listed, its positions are #6 of 14, #16 of 18, #6 of 7, #3 of 15.
Channel map · 180 sources across 91 sites
Every source the retrieval layer returned, grouped by who controls the page. Authorized retailers and the brand's own site together account for 3%. Marketplaces and resale sites account for 27%, and other brands' own blogs for another 7%.
Most-cited sites
The pages that matter most
The 12 most-cited pages, read in full. croissantsandcafes.com came up 12 times and omits Polène from all 4 of its pages, including two roundups of French bag brands. One page is titled “19 Brands Like Polène” and sends shoppers elsewhere through affiliate links.
| Page | Times cited | Polène |
|---|---|---|
| croissantsandcafes.com quiet luxury handbags every women should know about 2026 | 4 | Not listed |
| croissantsandcafes.com 12 affordable luxury handbags to buy instead of designer b | 3 | Not listed |
| thequalityedit.com mid range bags | 3 | Not listed |
| parisawang.com quiet luxury bags 7 brands that define modern elegance | 3 | Listed #6 of 7 |
| croissantsandcafes.com 9 affordable french handbag brands | 2 | Not listed |
| croissantsandcafes.com 12 parisian handbag brands that define effortless french s | 2 | Not listed |
| whowhatwear.com best quiet luxury bags | 2 | Not listed |
| whowhatwear.com french bag brands | 2 | Listed #6 of 14 |
| whowhatwear.com affordable purse brands | 2 | Not listed |
| whowhatwear.com affordable handbag brands | 1 | Listed #16 of 18 |
| thenodmag.com affordable luxury bag brands 2026 | 1 | Listed #3 of 15 |
| apartstyle.com brands like polene paris | 1 | Sends readers to 19 alternatives |
Fix first
Pitch the Croissants & Cafés, Quality Edit and Who What Wear editors with samples, facts and an affiliate link. These few pages carry most of the retrieval weight for this category.
Authorized retailers made up 2.8% of sources. Send stockists a content kit (materials, Ubrique origin, dimensions, laptop fit, care) so their pages can answer the questions shoppers ask AI.
The brand site was never cited. Publish guide pages that answer comparison and use questions directly, so AI has a first-party source to quote.
In the full audit
Get a two-minute preview score now, or join the first brands we read in full.
Method and limits