Intelligence for the business of desire.
What's actually selling in luxury, where the gaps are, and how brands show up where customers now shop. From 25 years on both sides of the buying desk.
Explore the List → · Read Edition 01 · For brands: Share of Desire
See the market before everyone else.
One weekly read of what's selling, one audit of how your brand shows up, and a place for the companies that serve luxury to reach the people who place the orders.
The White Space
The Sell-Through List of what's actually selling across top US retailers, the one gap worth chasing now, and who paid to be a “best seller.”
Read Edition 01 For brands and retailersShare of Desire
How your brand appears where customers now discover and buy: AI assistants, TikTok, live shopping, Reddit and retail media. What to fix, and what it's worth.
See the audit For partnersReach the buyers
Research, briefings and presenting partnerships for the companies that sell to luxury. The List itself is never for sale.
Partner with usFind the gap before your competitors do.
Four minutes to read, one opportunity to act on. Every edition ranks what's selling, names one gap in the market, and flags the “best sellers” that were bought.
A small leather piece at $300–750.
Shoppers are buying phone holders, chain wallets and pouches hard. But 14 of the 29 slots for those pieces belong to one luxury house, all at $750 and up. Between $300 and $750, only three slots go to contemporary brands.
Each category returns every four weeks, so you see what climbed, what fell and what's new.
Who paid to be a best seller
Seven of one store's top 20 were paid placements, including #1 and #3. A sponsored rank is a spend signal, not a demand signal. The List counts it at half weight.
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The List, the white space, the trade calls, Channel Watch and From the Desk. Tell us what you do and we'll shape the categories around it.
Reach the people who place the orders.
Andrew's LinkedIn audience today, the foundation The White Space is built on.
LinkedIn audience analytics, September 2026.
Channel Watch
One partner presents the weekly look at who paid to be a best seller. A natural home for retail-media and commerce companies.
Co-branded studies
A deep read on one category or channel, published with your name on it and put in front of buyers and brand leaders.
Briefings and roundtables
Small, senior sessions with the buyers, merchants and founders who read the edition every week.
No one can buy a spot on the List. Not partners, not brands, not retailers.
“For 25 years I stalked best-seller lists to understand what was driving the market. Now I publish what I see.”
Andrew Dershaw, founder
Both sides of the buying desk.
Every time luxury found a new way to sell, Andrew was early. Dershaw & Co. puts that view in public.
Public data, a published method, no paid rankings.
- Four retailers' public best-seller lists, read the same day each week. Rank, price and sponsored or sale tags recorded.
- Every style tagged for shape, size, material and price, with colorways grouped as one style.
- A weighted score: a #1 counts more than a #30, and sponsored slots count half.
- Data and opinion, clearly labeled. The List is data. The calls and From the Desk are Andrew's read of it.