The holiday clutch has arrived
Clutches and evening bags take 17% of weighted slots. TOTEME's T-Lock fills 13 of Bloomingdale's top 27, at $990–1,390.
The low-hanging fruit in luxury, every week. This week: handbags again, four weeks on. Every store's bag category sorted by its own Best Sellers sort, and the clutch she can't find at Saks or Neiman Marcus.
Thanks to your feedback, the List now shows the products, not just their names. To bring you the photos, I've joined ShopMy, so product links are now affiliate links: if you buy through one, I may earn a small commission, at no cost to you. It never changes the ranking. The List is built only from each store's own best-seller data.
Andrew Dershaw · Founder, Dershaw & Co. · 25 years in luxury retail and wholesale
Saint Laurent places five styles in the top 15, and the Cassandre chain wallet is #1 again. Tap any bag to see it where it's selling.
Product links are ShopMy affiliate links: if you buy through one, I may earn a commission, at no cost to you. Product photos come through ShopMy. Prices are as listed on October 26.
Clutches and evening bags take 17% of weighted slots. TOTEME's T-Lock fills 13 of Bloomingdale's top 27, at $990–1,390.
Across their 88 slots, one contemporary evening clutch: Ahikoza's $995 satin clutch, #40 at Saks. Their pouches at $790–800 are Saint Laurent and Prada.
22% of weighted slots, and half of Neiman Marcus's top 44. The Cassandre chain wallet is #1 again, on all three lists.
12 of Saks's top 44 are marked down for its fall sale, against 2 at Neiman Marcus and 1 at Bloomingdale's. Valentino has six bags in Saks's top 37, four of them at 30–50% off.
Bottega Veneta's Andiamo is #1 at Saks and #4 at Bloomingdale's. Bags at $2,000 and up are 43% of weighted slots.
5 of the top 20 are sponsored, down from 7 in Edition 01. Coach's #1 is now the Tabby, and it isn't paying for the spot.
At Bloomingdale's she's already proved the price: the T-Lock sells at $990 in one colorway after another. At Saks and Neiman Marcus, the small bags that sell between $600 and $1,000 are Saint Laurent and Prada pouches. Saks lists the same T-Lock at $990, and it isn't in Saks's top 44.
Same customer, three different bag walls. Where she shops tells you which version of her you're meeting.
Share of all 138 slots, weighted so a #1 counts more than a #40.
Close to half of the $400–999 tier is one clutch at one store: TOTEME at Bloomingdale's.
Edition 01 read each store's curated best-seller page. This edition sorts each full handbag category by Best Sellers, so part of the movement comes from the method.
Draft calls from two reads, four weeks apart.
For brands: she's carrying a $990 clutch to every party this season. Make sure it's yours, and make sure she can find it at Saks and Neiman Marcus.
Each square is one of the top 20 slots on Bloomingdale's handbag list, sorted by Best Sellers. Red squares were sponsored placements. Saks and Neiman Marcus showed no sponsored labels on their handbag lists.
In my last role, sponsored product ads on Nordstrom were one of our best investments, returning around 10X on every dollar. When she searches "black leather clutch," a brand can pay to put its bag first. Most brands I talk to either don't know these programs exist or don't know how to use them.
At Bloomingdale's, 5 of the top 20 handbags were sponsored, down from 7 in Edition 01: Coach's Chelsea twice and Maison de Sabré three times. Coach's #1, the Tabby, got there without paying. No one is buying placement for an evening clutch, six weeks before holiday parties.
A sponsored rank reflects both her demand and the brand's investment. We want to measure her, so on the Sell-Through List it counts half.
What are your clients carrying to holiday parties this year, and what clutch are they asking for that you can't give them? Tell me in the comments, or reply to the email.
Andrew
Edition 03: shoes → Edition 02: ready-to-wear → Edition 01: handbags →