The White Space · Weekly Luxury Sell-Through Report · Dershaw & Co.
Dershaw&Co.Intelligence for the business of desire
The White Space  ·  by Dershaw & Co. The low-hanging fruit in luxury, every week
A weekly market read for luxury brands, buyers and retailers

Find the white space before your competitors do.

Every week: one gap in the market worth chasing now, plus the Sell-Through List of what's actually selling across top US retailers, and the calls a 25-year luxury wholesale veteran would make.

Free, every week.

138best-seller slots read in Edition 01
4top US retailers compared
$300–750Edition 01's white space: small leather goods almost no one offers at this price
7 of 20top slots at one store were sponsored
Inside every edition

Four minutes to read. One opportunity to act on.

This week's white space

Free

The one gap worth chasing this week, drawn from the data: a price point, shape or category shoppers want and too few brands or stores offer. Plus the full play for brands, buyers and retailers.

The List

Free

The 15 styles selling hardest across Bloomingdale's, Neiman Marcus, Saks and Shopbop, with price, how many lists carry them and who moved week over week.

The calls

Free

Buy into, watch, ease off. Plain trade calls on shapes, sizes, materials and price points, plus what it means for your line.

Who paid to be a best seller

Free

Which "best seller" slots were bought as retail media. A spend signal, not a demand signal, and no one else publishes it.

From the Desk

Free

The merchant's eye: Andrew Dershaw's read on where the market is, and where the opening is.

The editions

A new category every edition

Every category comes back, so you see the movers: what climbed, what fell, what's new.

Edition 01

Handbags

Shape, size, material, price band

Edition 02

Ready-to-wear

Party dresses and outerwear

Edition 03

Shoes

Boots, pumps, flats, loafers, heel height

Edition 04

Handbags, four weeks on

The holiday clutch arrives

The House Read

Prada

Lyst's #1 brand, and what's actually selling

Edition 05

The Gift List

The $325 blanket, and the $400–800 gift gap

The House Read

Coach vs. Ralph Lauren

The bag vs. the sweater, store by store

Edition 06

The Sweater Season

Ready-to-wear four weeks on: the $168 sweater, and the $495–795 gap

The House Read · Out now

Burberry

The $1,095 quilt that opens the door, and the playbook

Who reads it

Built for the people who place the orders

Buyers and merchantsSharpen open-to-buy with what's selling across rival floors, not just your own.
Brand sales and wholesaleWalk into market week knowing which of your styles are winning and where the gaps are.
Founders and investorsSee which brands and price points have real momentum before the earnings call does.
Retail media teamsTrack who is paying for best-seller placement, and whether it's working.
From the Desk
"For 25 years I stalked best-seller lists to understand what was driving the market. Now I publish what I see."

Andrew Dershaw, founder

Wholesale25 years leading luxury wholesale across the top US department and specialty stores
MarketplacesLaunched a luxury house on Amazon Luxury
Retail mediaDrove 10x returns on sponsored product ads through Nordstrom Media Network
New channelsEarly luxury e-commerce pioneer, luxury retail at sea, and tech accessories with Barnes & Noble

No one can buy a spot on the List.

Rankings come from public best-seller data and a published method. Sponsors never appear in the ranking, and paid placements at retailers are flagged and counted at half weight.

Questions

Before you join

Where does the data come from?

Each week we read the public best-seller lists at Bloomingdale's, Neiman Marcus, Saks Fifth Avenue and Shopbop, record rank, price and tags, and score each style across all four. The full method is printed in every edition.

Is this data or opinion?

Both, and clearly labeled. The List and the charts are data. The calls and From the Desk are Andrew's read of it, based on 25 years of buying and selling luxury.

Can my whole team read it?

Yes. Share it with anyone on your team; each person can subscribe with their own email.

What does it cost?

Nothing. Every edition is free while we build The White Space with our first readers.

Next edition: Shoes

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